Seamless supercar delivery to any hotel in Thailand — Ferrari, Lamborghini, Rolls-Royce, Mercedes-Benz and 60+ more. Trusted by Thailand’s finest resorts since 2014.
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The Prime Difference
When your guest asks the concierge for a Ferrari — they expect perfection. We make you look extraordinary every single time.
We are Thailand’s first dedicated premium car rental company. Not a startup, not a marketplace — a 12-year institution with a track record that speaks for itself. No hotel concierge has ever been embarrassed recommending us.
Every single car in our fleet is 100% owned by Primes Automotive. No third-party sourcing, no mystery suppliers. When we confirm availability, it’s confirmed. When we say the car is immaculate — we know, because we maintain it ourselves.
Your guests don’t keep office hours, and neither do we. Our concierge line is answered by a real person, day or night. Midnight airport arrival? Pre-dawn departure? Early morning beach drive? We’re there.
PPF protection on every car. Comprehensive insurance. Thorough safety screening for all renters. When your guest is behind the wheel of a ฿15 million supercar, everyone sleeps well. That’s our commitment to you.
Dedicated hotel concierge WhatsApp line. No queues, no call centres, no being passed around. Your team deals with one person who knows your property and your guests’ expectations.
Featured in Forbes Thailand, ไทยรัฐ, Sanook, and Amarin TV. Trip.com’s official luxury car rental partner in Thailand. When your guests look us up — they find credibility, not doubt.
The Fleet
From Rolls-Royce transfers to Ferrari track days — our 60+ car fleet covers the full spectrum of luxury. All PPF-protected, all showroom condition, all available with hotel delivery.
Ferrari · Supercar
Ferrari 296 GTB
830 bhp V6 hybrid. The Ferrari every guest dreams of. Available daily and monthly.
McLaren · Supercar
McLaren 720S
710 bhp twin-turbo V8. 0–100 in 2.9s. The most visceral driving experience money can rent.
Lamborghini · Supercar
Lamborghini Huracán
610 bhp V10. The most dramatic arrival your guests will ever make.
Rolls-Royce · Ultra Luxury
Rolls-Royce Ghost
The definitive VIP transfer vehicle. Silence. Presence. Perfection.
Bentley · Ultra Luxury
Bentley Continental GTC
542 bhp W12 convertible. The ultimate open-top grand tourer. Roof down, world class.
Bentley · Ultra Luxury SUV
Bentley Bentayga
First Edition. The world’s finest luxury SUV — presence, comfort, and unmistakable presence.
Ferrari · Supercar
Ferrari 488 Spider
660 bhp twin-turbo V8 convertible. The sound, the speed, the occasion — unforgettable.
Lamborghini · Supercar
Lamborghini Aventador
769 bhp naturally-aspirated V12. Raw, unfiltered, unforgettable — the ultimate supercar statement.
Bentley · Supercar
Bentley GT Speed Convertible W12
659 bhp W12. Flagship open-top Grand Tourer — the most powerful Bentley GTC ever built.
Mercedes · Ultra Luxury
Mercedes-Maybach S580
The pinnacle of chauffeured luxury. Your guests arrive in absolute silence and authority.
Mercedes-AMG · Best Value
Mercedes-AMG CLE 53
449 bhp hybrid coupé. The premium choice — striking, swift, and sophisticated.
Mercedes-Benz · G-Class
Mercedes-AMG G 63 Brabus
The icon that needs no introduction. Every hotel entrance becomes a moment.
Mercedes-AMG · G-Class
Mercedes-AMG G 63
577 bhp V8 biturbo. The G-Wagon that commands every hotel entrance with presence.
Mercedes · S-Class
Mercedes S580e
The benchmark luxury saloon. Immaculate rear comfort, perfect for VIP airport transfers.
Porsche · Sports
Porsche 911 Carrera GTS
480 bhp flat-six. The most recognisable sports car on earth — guests will talk about it.
Porsche · Electric
Porsche Taycan
0–100 in 3.8s. The future of performance. Silent, instant, extraordinary.
BMW · Luxury SUV
BMW X7 40D M-Sport
The flagship BMW SUV. Perfect for families or group hotel transfers in pure comfort.
Porsche · Sports
Porsche 718 Boxster
The perfect driving machine. Pure Porsche handling, roof available. Weekend sorted.
Audi · Sports Coupé
Audi TT Final Icon Black
45 TFSI Quattro S-Line. The collector’s Final Edition in iconic black — rare, refined, remarkable.
Porsche · SUV
Porsche Cayenne S Coupé
434 bhp twin-turbo V6. Sport Coupé silhouette with Porsche DNA — commanding yet athletic.
Bentley · Open Top
Bentley Continental GTC
The grandest open-top experience in Thailand. W12 power, handcrafted cabin, roof down luxury.
Porsche · Open Top
Porsche 718 Boxster
The perfect coastal car. Roof down, wind in your hair. Guests come back for this one.
Porsche · Open Top
Porsche 911 Targa 4
480 bhp flat-six with the legendary Targa roll-bar roof. Half-open, all icon. Pure theatre.
BMW · Roadster
BMW Z4 30i M-Sport
255 bhp inline-six roadster. Soft-top, sporty, and utterly fun. Coastal roads perfected.
Mini · Convertible
Mini Cooper S Convertible
The most charming open-top in Thailand. Fun, iconic, and the go-to for resort day trips.
+ BMW · Audi · McLaren · Bentley · Mini Cooper · Zeekr · Mercedes E-Class · and more
Delivery to Your Property
Your concierge team passes the request to us. We handle everything — documentation, delivery timing, briefing at the car, and 24/7 support for the duration. Your guest’s experience is flawless. Your property looks extraordinary.
Hotels We Currently Serve
Don’t see your property? We deliver anywhere in Thailand — just ask.
Process
Four steps. Zero friction. Your concierge team looks like a genius every time.
Concierge contacts us via WhatsApp or phone with rental details — dates, car preference, delivery location.
We confirm availability and pricing within minutes. No waiting, no vague responses.
We arrive at your property at the agreed time, fully documented, with a brief walkthrough for the guest.
Full support throughout the rental. Collection at your property or any agreed location. Seamless start to finish.
Coverage
From Phuket’s west-coast resorts to Chiang Mai’s mountain retreats — our 60+ car fleet reaches every major destination in Thailand.
Amanpuri · Trisara · Rosewood · Keemala · Nai Harn
Four Seasons · Capella · Rosewood · Mandarin Oriental
Le Meridien · Anantara Chiang Mai · 137 Pillars
Centara Grand · InterContinental · Veranda
Four Seasons Samui · Conrad · Banyan Tree
Rosewood Hua Hin · Anantara Hua Hin · Evason
Rayavadee · Phulay Bay Ritz-Carlton · Sofitel
Kirimaya · Muthi Maya · The Greenery Resort
Our Story
“We built Prime Cars Rental in 2014 because we saw a gap — luxury travellers in Thailand deserved access to world-class cars with a world-class experience. Twelve years later, that belief hasn’t changed. Neither has our standard.”
— Sethawut Hirankasi, Co-Founder & CEO, Primes Automotive Co., Ltd.
Approximately 20% market share in premium luxury car rental in Thailand — the largest of any single operator.
Exclusively chosen as Thailand’s luxury car rental partner for Trip.com — Southeast Asia’s largest travel platform.
Featured across Thailand’s leading media. The name hotel concierges and guests recognise and trust.
What Guests Say
“Our concierge at the hotel arranged a Ferrari 296 GTB through Prime Cars. It was waiting for us at the entrance — immaculate, briefed, and ready. Absolutely seamless. We’ll never use anyone else in Thailand.”
“I’ve rented supercars across Dubai, Monaco, and Singapore. Prime Cars in Bangkok is right there with the best — the car was perfect, the service was 24/7, and the price was fair. Already booked again.”
“Our corporate guests frequently ask for luxury transport. We’ve worked with several providers — Prime Cars is the only one that has never let us down. Professional, reliable, and the cars are genuinely spectacular.”
Start the Conversation
Contact our hotel partnership team today. We’ll set up a dedicated concierge channel for your property — typically active within 24 hours.
Set Up a Partnership — WhatsApp
FAQ · Hotels & Concierge
How do we set up a partnership with Prime Cars Rental?
Simply contact us via WhatsApp (+66 62 892 4414) or LINE (@primecarsrental). We’ll set up a dedicated concierge channel for your property within 24 hours — usually a simple WhatsApp group or LINE thread with our hotel relations team.
Is there a contract or minimum commitment required?
No. There is no contract, no minimum volume, and no exclusivity required. We work on a per-request basis — your concierge contacts us when a guest needs a car, we deliver. Simple as that.
How quickly can you deliver a car to our hotel?
For Bangkok and Phuket, same-day delivery is often possible with sufficient notice. We recommend 24 hours for supercar requests and 4-6 hours minimum for premium cars. 24/7 availability means midnight and early-morning requests are handled.
What insurance is included? What liability does our hotel have?
All rentals include comprehensive insurance. Your hotel has no liability — the rental agreement is directly between Prime Cars Rental and the guest. Our screening process ensures only qualified, responsible renters access our vehicles.
Do you offer a referral arrangement for hotel concierge teams?
Yes. Please contact our hotel partnership team to discuss arrangements. We value long-term partnerships and reward the concierge relationships that consistently refer quality guests.
Can guests rent monthly? We have long-stay villa guests who may want this.
Absolutely — monthly rental is one of our fastest-growing services, especially for Phuket villa and resort guests. Premium models from ฿99,000/month, supercars from ฿300,000/month. Long-stay guests can switch cars during their stay too.